Pengaruh Kualitas Produk, Price, dan Brand Trust terhadap Keputusan Pembelian

Abstract

Purchasing decisions are the process of determining whether a particular transaction will be carried out using the determination of what will be sold or not, and it comes from previous projects and projects. The aim of this research is to determine the influence of product quality, price and brand trust on purchasing decisions for Oppo smartphone products. The research method used is quantitative. The research location is at the Jimbaran Cell Store, Badung Regency. A total of 117 people who answered were used as samples. Validity, reliability, classical assumptions, multiple linear regression, coefficient of determination, t test, and F tests were used to analyze the data. The research results show that product quality, price and brand trust simultaneously have a positive and significant influence on purchasing decisions. According to this research, it is recommended that OPPO smartphones improve product quality so that they are not inferior to the quality of competitors' products, adjust product prices to attract greater buyer interest. on purchasing decisions.