Pengaruh Brand, Harga, dan Kualitas Produk terhadap Keputusan Pembelian Pakaian Thrifting

Abstract

The main objective of this research is to investigate the impact of product brand, price and quality on purchasing decisions for recycled clothing in the city of Denpasar. The sampling method uses a slice target by multiplying the target number 5 times and selecting 100 respondents. Data analysis was carried out using multiple linear regression. The research results shown are that in general, brand, price and product quality have a significant influence on the decision to purchase thrifting clothing. However, when explained separately, it can be concluded that the brand does not have a significant influence on purchasing decisions. The findings show that price influences purchasing decisions, while product quality may not have a significant influence.