Pengaruh Kualitas Pelayanan, Persepsi Harga dan Kepercayaan terhadap Keputusan Pembelian pada Eka Print Bali Cabang Terompong di Denpasar

Abstract

The purpose of this study is to determine the influence of service quality (X1), price perception (X2), and trust (X3) on purchasing decisions at Eka Print Bali Terompong Branch in Denpasar. The independent variables in this study were service quality (X1) and price perception (X2), and the dependent variable was purchase decision (Y). In this study, the non-random sampling method was combined with the non-random sampling method, and the number of samples used was 85 respondents.  This study collected data through interviews, literature, and questionnaires. Meanwhile, this study analyzed the data through tests of validity, reliability, classical assumptions, multiple linear regression, coefficient of determination, and t and f tests. The results showed that service quality (X1) and price perception (X2) had a significant effect on purchasing decisions (Y) at Eka Print Bali Terompong Branch in Denpasar, and trust (X3) had a significant effect on purchasing decisions (Y) at Eka Print Bali Terompong Branch in Denpasar.