Pengaruh Life Style, Kepercayaan Konsumen dan Kepuasan Konsumen terhadap Keputusan Pembelian Sepeda Motor Honda pada PT. Made Fery Motor, Sakah Gianyar

Abstract

The purpose of this study is to determine the influence of life style, consumer trust and consumer satisfaction on the decision to buy Honda motorcycles at PT. Made Fery Motor, Sakah Gianyar. To solve the problem and prove the hypothesis, data was collected by means of observation, interviews and questionnaires. The questionnaire was given to 97 respondents, to be further analyzed using multiple linear regression, determination, t-test and F-test. Based on the results of calculations using the IBM SPSS Statistics Version 24 program, the results of life style have a positive and significant effect on the decision to purchase Honda motorcycles at PT. Made Fery Motor, Sakah Gianyar. Consumer trust has a positive and significant effect on the decision to purchase Honda motorcycles at PT. Made Fery Motor, Sakah Gianyar. Consumer satisfaction has a positive and significant effect on the decision to purchase Honda motorcycles at PT. Made Fery Motor, Sakah Gianyar. Life style, consumer trust and consumer satisfaction simultaneously have a positive and significant effect on the decision to purchase Honda motorcycles at PT. Made Fery Motor, Sakah Gianyar.