Faktor Yang Mempengaruhi Keputusan Pembelian Pada Toko Karung Jantan Di Kota Denpasar

Abstract

Purchase decisions are also referred to as the decision evaluation stage, which leads consumers to make a choice. Prodct qualiy is the charateristic of a produc that depend on it ablity to satisf the stated or implid need of customers. Pricee is the monetary value that mustt be paid by customer to sellers for the good they purchase. Customer review is information provided by consumers to the company in the form of product evaluations after making purchases. The purposes this research is to determinthe effec of produc qualitiy, price, and customer reviews an purchase decsions, both partialy and simultanously. The research was conducted at Toko Karung Jantan. The population the study consisten of all consumers, totaling 71,857 people. The sample was determined useing the Slovin technique, resulti in a sample of 100 people. Datas were collected using interviews, documentation, and questionns measure with a Likert scala. The analysis techniq used was multiplle linear regresion. The results show that produc quality has positiv   and signifiat efect on purchase decisons, price has a positiv and significan efect on purchase decision, and customers reviewss have a positiv and significan efect on purchas decision. Produc quallity, pricee, and customer review simulltaneously have a positiv and significan efect on purchase decision. The suggestion given is to improve product quality, adjust prices, and complete reviews to increase purchase decisions at Toko Karung Jantan in Denpasar City