Pengaruh Kualitas Pelayanan, Promosi, Dan Lokasi Terhadap Keputusan Menginap

Abstract

The hospitality industry shows significant growth in response to increasing tourism activities and community mobility. This reflects the great potential of the hospitality sector in supporting economic development and the development of tourist destinations. The purpose of this study was to determine the effect of service quality, promotion, and location on consumer stay decisions at Eden Residence At The Sea Batu Belig. There were 100 respondents selected to be used as data sources. The analysis used the Bergdan linear regression method. The results obtained showed that service quality, promotion, and location had a significant effect on consumer stay decisions. Suggestions given include Management is advised to improve aspects of service, promotion, and parking facilities through training, marketing strategy innovation, and optimization of supporting facilities.