Pengaruh Kualitas Pelayanan Dan Persepsi Harga Terhadap Kepuasan Pelanggan Di Padma Gym Denpasar
DOI:
https://doi.org/10.32795/vol4wamrtno1th24Keywords:
Service Quality, Price Perception, Customer SatisfactionAbstract
This study's goal is to find out how customers' opinions about price and service quality affect their happiness. The study's population was up to 650 people who went to Padma Gym Denpasar in 2024. 87 people who took part in this study were used as a sample group. As part of the sampling process, accidental sampling was used. Multiple linear regression tests, validity, and reliability are used in the research method to look at the link between variables. The study's results show that both how people think about prices and how good the service is have a positive and significant effect on how happy people are. This means that customers will be happier if they think the price and quality of the service are fair. To meet its customers' needs and goals, Padma Gym should always work to maintain and improve customer happiness by focusing on service quality and how customers see prices.
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