Pengaruh Kualitas Pelayanan, Kualitas Produk Dan Kelengkapan Produk Terhadap Kepuasan Pelanggan
DOI:
https://doi.org/10.32795/vol4wamrtno1th24Keywords:
Service Quality, Product Quality, Product Completeness, Customer SatisfactionAbstract
The fashion industry, particularly footwear, is experiencing rapid growth in Indonesia, with an increasing demand for sandal products. This study purpose to examine how customer satisfaction at Nanas id Store is influenced by service quality, product quality, and product completeness. This research employs a quantitative explanatory design and involves 96 respondents selected through non-probability sampling techniques. Questionnaires, interviews, also observation were used to input data. The analysis results indicate that service quality, product quality, also product completeness positively and significantly affect customer satisfaction. The F-value of 60.876 shows that these three variables have a simultaneous effect. Partially, service quality has a t-value of 3.985, product quality 3.859, and product completeness 5.906, all significant at α = 0.05. The conclusion emphasizes that improvements in these three factors can enhance customer satisfaction. Therefore, it is recommended that Nanas.id focus on staff training, product quality evaluation, and expanding product variety to create a more satisfying shopping experience, thereby increasing customer loyalty.
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